Visual Identity Redesign
Sembra Biojoyas is a sustainable jewelry brand based in Galicia, Spain, creating handcrafted pieces from natural and biodegradable materials such as seeds, fibers, and wood in collaboration with indigenous Amazon communities. The company promotes ethical production, circular fashion, and environmental responsibility through eco-friendly, nature-inspired designs.
The brand has received recognition for its social and sustainable business model, including the 2023 AJE Pontevedra Award for Best Entrepreneurial Initiative.
Company
Sembra Biojoyas
Objective
When approached by the company’s owner, Silvia Rodrigues, I was tasked with redesigning their existing logo and creating a cohesive visual identity that better reflects their mission and values. The new identity communicates their commitment to ethical, sustainable fashion and their support for indigenous communities in the Amazon.
The project included a comprehensive visual identity guide, custom graphic elements, brand typography, shop display design, and web design assets to support the development of their new website and ensure visual consistency across all platforms.
