Packaging Redesign
EATTO is Ireland based healthy food company that is known for their genuine home made frozen meals, produced locally and with sustainable approach. Expanding to the retail, they have understood the need for rebranding their current packaging in order to appeal to their target customer - modern woman that wants to reach out to the best quality frozen meals and make no compromise when it comes to her healthy life style choices.
Company
EATTO, Dublin
Objective
Redesign the old packaging that was used for b2b purposes and create a top quality, visually appealing packaging for the new launch of the retail products that reflect company's brand values.
They specifically requested to create an archive of hand drawn elements such as food illustrations, icons and shoutouts to communicate the hand made approach they seek to convey.
